Changelog

New features and fixes in the app, newest first.
262 user-facing changes published
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13 November 2026

Added the Content tab, the Expert Writer agent for multi-round article creation, and pipeline stages in Link Monitor.

You can now generate and manage articles for your own website in the new Content tab, or use the Expert agent in Outreach to write link-building articles across multiple draft and review rounds. Link Monitor now tracks placements from development to live publication and connects directly to articles in your Outreach library.

  • Content: Open the new Content tab on a project to generate articles for your own website in the Writer sub-tab and manage them in the Library. You can mark finished articles as Published with a live URL, click Re-check page to verify the URL loads, or set them back to Available.
  • Outreach > Writer: Switch to Expert agent in Outreach > Writer to plan five article titles for a publisher domain and draft, review, and rewrite articles across one to five rounds. You can tick Pick title to choose which planned titles to write, and use Feedback to the writer in the article window to request another revision round.
  • Outreach > Writer > Library: Track where each outreach article is placed using the new Usage column in the Library and the Placement panel in the article window. You can click Track placement to send an article to Link Monitor, see whether it is Available, Pending, or Published, and view Approved or Not approved status on Expert agent articles.
  • Outreach > Link Monitor: Categorise links across three pipeline stages: In Development, Sent for Publishing, and Live. Pending stages do not require a page URL yet and have their own clickable summary cards, while DejanBot checks and the main monitoring counts apply to Live links only.
  • Outreach > Link Monitor: Attach an available Writer article when adding a link or from an existing row to jump straight to the article draft. CSV imports now accept an optional status column, and CSV exports include a Link status column.
12 November 2026

Partner accounts can now upload custom logos to white-label their projects.

Partner accounts can add custom header and footer branding across their projects and shared reports. In addition, project model configuration has been updated so probes automatically use the default model for each platform.

  • Branding: Partner accounts can now upload a custom logo under Account > Branding. The uploaded logo replaces the default logo in the header and updates footer branding across all properties owned by the partner, including for invited team members and shared reports.
  • Project Settings: Removed individual model toggle buttons from the Models tab. Probes now automatically use the default active model for each platform, while still allowing custom pricing inputs for cost estimates.
11 November 2026

Outreach Opportunities and publisher context for article generation

A new Opportunities sub-tab in Outreach displays third-party sites cited by AI platforms for your entities, and the Writer can now draw on stored publisher context. Content Optimizer adds batch tracking and grounding overviews, and Page Grounding introduces line navigation.

  • Outreach > Opportunities: Browse third-party sites cited by AI platforms for your entities, ordered with your lowest-scoring entities first. You can filter by entity, inspect answer counts where your brand was omitted, and select Write article to launch the Writer with the domain prefilled.
  • Outreach > Writer: Choose which stored pages, extracted snippets, and full-page text from the publisher's domain are passed to the writer using a publisher context checklist.
  • Content Optimizer: Add all untracked entities and custom queries from finished batch runs directly to Visibility Tracking using a new banner. In the Overview, review the Grounding tab to compare how platforms extract and cite snippets from your pages versus competitor pages.
  • Page Grounding: Navigate cited lines in the page heatmap using Previous and Next controls and a side scroll strip, and view summary statistics on queries and page usage.
11 November 2026

Inspect AI grounding snippets with the Grounding Report tool and track implementation results in Content Optimizer.

A new Grounding Report tool displays the search snippets, query fan-outs and page coverage that AI platforms use when generating responses. Content Optimizer gains a Results tab, a Grounding tab, a Wins feed, and fan-out query suggestions.

  • Grounding Report: Inspect the exact web search snippets, answers and query fan-outs retrieved by Google, OpenAI or Anthropic using the new Grounding Report tool in the Tools menu. Each report includes page coverage metrics, full-page text heatmaps showing where snippet text originated, and shareable public links.
  • Content Optimizer: Evaluate live changes using the new Results tab on implemented runs, which compares Search Console and AI visibility metrics before and after implementation, displays statistical verdicts, and supports AI impact analyses. Runs also feature a Grounding tab showing retrieved snippets and fan-outs, and the Overview tab adds a Wins feed showing runs with proven or trending gains.
  • Content Optimizer: Target real AI search queries by selecting Fan-outs only when starting a single run in Custom Query Mode, which suggests queries AI platforms ran during tracking and fills your most-cited URL. In Image Optimizer runs, the Query match card now suggests and scores relevant search queries against your image.
  • Pages: Review which AI platforms have grounded answers on your content in the Used by AI panel on any page view. Each row shows the query, platform, citation status, snippet length, and percentage of the page used.
  • Citations: Isolate citations for your own websites by clicking Owned only on the Domains and Pages sub-tabs. The filter also applies when exporting data to CSV.
  • Visibility Tracking: Run an immediate spot check on any individual tracked entity by clicking Check now on its detail view. The page also displays the latest grounding run for the entity and notes whether your page was cited.
  • Veracity: Select OpenAI or Anthropic models alongside Google when running veracity evaluations.
10 November 2026

Content Optimizer batches now run search discovery on Anthropic.

Batches using an Anthropic ranker now discover sources through Anthropic web search, tracking fanout queries, target snippet origins, and uncited results. In Entity Curator, sitemap path filters now match partial text without requiring wildcards.

  • Content Optimizer: Batches with an Anthropic ranker now perform model-grounding discovery directly on Anthropic search. Completed runs display fanout queries, indicate how target snippets were derived, and list unselected search results that the model saw but did not cite.
  • Content Optimizer: Search Grounding runs now evaluate whether target pages appeared in search results against the platform's grounded result set rather than Google search cache.
  • Entity Curator: Sitemap path filters now match any URL containing the entered text, so you no longer need to wrap terms in asterisks to match partial paths.
9 November 2026

Curate entities from sitemap paths in Entity Curator

You can now discover and generate entities from sitemap URL paths alongside linked home page URLs, complete with pattern filtering and live previews. Page Grounding also refines chunk matching accuracy for Anthropic models.

  • Entity Curator: Generate entities directly from your discovered sitemap paths in addition to pages linked from the home page. You can filter paths by site sections, enter custom wildcard include or exclude patterns, preview matched paths, and see batch counts and cost estimates before running.
  • Entity Curator: Start or resume sitemap discovery directly inside the Entity Curator interface if sitemap URLs have not yet been crawled for your project.
  • Page Grounding: Anthropic grounded runs now estimate chunk ranges against response lengths to prevent over-matching lines across content gaps, with updated credit allowance estimates for web-grounded queries.
9 November 2026

Entity version snapshots with restore, dedicated Entity Curator history, and multi-platform Page Grounding.

Projects now record snapshots of your entity list before bulk updates, allowing you to restore earlier versions at any time. Page Grounding now supports OpenAI and Anthropic alongside Google, and Entity Curator moves to its own sub-tab with past run history.

  • Entity Versions: Restore previous entity lists using snapshots captured before bulk changes such as CSV imports, bulk additions, exclusions, or AI generation. The new Versions tab lets you preview adjustments before confirming a restore, with no data permanently deleted.
  • Entity Curator: Work with entity curation directly in its own sub-tab under Entities instead of a pop-up window. A new Runs history table displays previous curation sessions, the number of pages analysed, entities discovered, and an option to reopen any run.
  • Page Grounding: Choose OpenAI and Anthropic models alongside Google when probing page grounding. The tool maps search snippets and grounding chunks from each provider to numbered page lines to show exactly which content is referenced.
  • Content Optimizer: Inspect search fanout queries, snippet sources, and unselected competitor search results when running grounded analysis with OpenAI.
6 November 2026

You can now stop Content Optimizer batches in progress and select all entities in Entity Curator sections.

Content Optimizer now includes a Stop button to halt active batches and cancel remaining targets. Entity Curator review tables now have a header checkbox to tick or clear all entities in a section at once.

  • Content Optimizer: You can now cancel an active batch using the Stop button in the batch details view. Unfinished targets are cancelled and post-processing is skipped, while any run currently in progress finishes its current round.
  • Entity Curator: You can now select or deselect all entities in a review section using the new header checkbox at the top of each table.
6 November 2026

Run bulk live SERP checks and track AI Overview presence in Queries.

You can now run live SERP checks in bulk from your Queries settings and inspect brand citations and mentions in AI Overviews directly in the list. This update also adds an on-demand Run now button for scheduled prompt sets and custom Search Console comparison dates in Content Optimizer.

  • Settings > Queries: Select up to 200 queries and click Run SERP check to run live Google desktop checks in the background. The table now displays an AI Overview column showing whether your brand is named, your domain or homepage is cited, and which competitors are mentioned or referenced.
  • Citations > Scheduled: Click the Run now button on any scheduled prompt set to run an immediate ad hoc check across all configured platforms without waiting for the next scheduled run.
  • Content Optimizer: Test performance across any two Google Search Console date ranges with the new Custom range tool in implementation metrics. Batch runs also allow you to choose whether competitor discovery uses search results or model grounding, and pay-as-you-go projects can now use the Keep Going button to add 10 rounds to a finished run.
  • Cost of Tracking: View cost estimates split by tracking leg, separating grounded web-search queries from parametric queries for each configured platform.
  • Billing: New accounts now receive $10 of starter credit to set up and calibrate their first project rather than a fixed complimentary baseline run.
2 November 2026

Sentiment analysis results now use green for positive scores

Sentiment results and shared reports now display positive sentiment in shades of green instead of blue. Visitors viewing the demo project can now explore the Sentiment tool and inspect saved runs.

  • Sentiment: Positive sentiment categories across analysis results and shared reports now appear in green instead of blue.
  • Sentiment: Visitors in the demo project can now open the Sentiment tool to review saved runs in read-only mode.
2 November 2026

Sentiment adds page statistics, keyword breakdowns and share links.

Sentiment analyses now display overall sentiment scores, reading metrics, sentiment breakdowns and top keywords. Users can also share read-only run links and view fan-out search queries in response details.

  • Sentiment: View overall sentiment scores, page statistics such as word count and reading ease, and dedicated Breakdown and Keywords tabs for each run. A new Share button lets you generate read-only public links to share sentiment results.
  • Response Detail: Review the fan-out search queries that the model ran before generating an answer.
1 November 2026

New Sentiment tool for sentence-level tone analysis

You can now analyse the sentiment of individual sentences on any webpage or pasted text with heatmaps and CSV exports. Content Optimizer now shows live status notices when search result lookups need to retry.

  • Sentiment: Analyse the sentiment of individual sentences on any webpage or pasted text, scored from very positive to very negative. Inspect results through a colour-coded sentence heatmap or a sortable data table, export scores to CSV, and revisit saved runs for the project.
  • Optimizer: View real-time notices in single runs and batch setups when search result fetches are retrying or encounter connection issues.
31 October 2026

Image Optimizer adds Page mode and Entities introduces bulk URL discovery.

Image Optimizer can now audit and rewrite all images across an individual page at once. The Entities tab also introduces a bulk tool to discover and assign primary URLs to unlinked entities.

  • Image Optimizer: Audit every image on a single web page using the new Page mode. The scan classifies images into primary page subjects and secondary elements, generates suggested alt text for missing descriptions, provides a one-click Quick Fix rewrite for existing tags, and allows you to run deep multi-step optimisations.
  • Entities: Assign landing URLs to unlinked entities in bulk with the Find all URLs button in Settings. Matches are resolved first from Query to URL Mapping data for free, and any remaining entities can be found using site search after confirming the estimated cost.
  • Entity Curator: Add a tag to newly curated entities directly from the review screen before saving them to your project. Existing entities already in your list remain unaffected by the tag.
30 October 2026

Bulk catalogue uploads and re-import exports in Image Optimizer.

You can now upload product feeds or catalogue exports to optimise alt text in bulk and download updated files ready to import back into your store.

  • Image Optimizer: Upload product catalogue exports, shopping feeds, or CSV lists in the new Bulk tab to optimise alt text across multiple images in the background. You can configure rewrite steps, choose whether to process only main or new images, and view individual results in History.
  • Image Optimizer: Export finished bulk jobs as a standard CSV or download files formatted directly for Shopify, BigCommerce, and Magento with the optimised alt text filled in for re-import.
  • Image Optimizer: View run results that clearly show when existing alt text was kept unchanged because none of the generated rewrites scored higher against the image.
30 October 2026

Image alt text rewriter preserves brand names and adds a side-by-side results view.

The image alt text tool now retains all product, model, and brand names while generating descriptions. Results views and share pages now display side-by-side before and after comparisons with match scores and progress bars.

  • Image Optimizer: The rewriter now preserves product, model, brand, trademark, and service names exactly as written in your source alt text. The run results view now displays the original and rewritten alt text side by side, along with match score comparison bars and point changes.
  • Shared Reports: Shared image run links now display side-by-side before and after comparisons, a button to copy the share link to your clipboard, and a button to test another image.
30 October 2026

Image Optimizer adds a page URL image picker and shareable run links.

Users can now extract images directly from a web page to optimise alt text without manual uploads, and generate public read-only links to share image optimisation results.

  • Image Optimizer: Added a From page launcher that scans any public URL and displays its main-content images with their current alt text. Selecting an image immediately starts an optimisation run using that image and caption.
  • Image Optimizer: Added read-only share links for image optimisation runs. Project owners and editors can turn links on or off, copy the link, or generate a replacement URL to revoke access to earlier links.
  • Citations: Added a Delete set button when editing scheduled citation sets, allowing you to remove a set and its schedule while retaining previous runs and citation data.
28 October 2026

Fixed an issue where adding brands at the same time could fail.

Adding brands simultaneously within the same property now processes without database conflicts.

  • Brands: You can now add brands concurrently without encountering save errors caused by conflicting brand hierarchy updates.
28 October 2026

Knowledge Graph Search now saves past searches to your project.

Searches performed in Knowledge Graph Search are now recorded in a project run list that you can reopen or link to at any time. In demo projects, the Auxy assistant panel no longer opens automatically for signed-out visitors.

  • Knowledge Graph Search: View and reload past searches from a new Saved runs panel on the right side of the tool. Selecting a run restores its saved results and score data, and updates the URL so you can bookmark or link directly to specific searches.
  • Auxy Assistant: The help panel no longer automatically opens on the first page view for signed-out visitors viewing a demo project.
28 October 2026

Tools are now organised into sub-tabs under Pages, Entities, and Association Mapping.

Page Focus, Semantic Compressor, Page Grounding, Knowledge Graph Search, and Treewalker now sit directly inside their parent section tabs. Page Grounding also renders heatmaps over formatted page text by default.

  • Pages: Page Grounding, Page Focus, and Semantic Compressor now appear as sub-tabs across the Pages section, and the main Pages tab stays highlighted when viewing them.
  • Page Grounding: Grounding heatmaps now display over formatted text, including rendered tables and headings. A collapsible section is available below to inspect the raw markdown.
  • Knowledge Graph Search: Entity Search has been renamed Knowledge Graph Search and is now accessible as a sub-tab within the Entities area.
  • Association Mapping: Treewalker is now available as a sub-tab within Association Mapping, sharing its secondary navigation bar.
28 October 2026

Share links and automatic saving for Page Grounding runs

Page Grounding runs can now be shared via read-only public links, and completed analyses are automatically saved to your run history.

  • Page Grounding: Generate read-only share links for any saved run using the new Share button. Anyone with the link can view the heatmap and query breakdown without logging in, and project members can disable or regenerate the link at any time.
  • Page Grounding: Analyses now save automatically to Saved Runs when completed, ensuring results are preserved without needing to click Save.
  • Citations: When a mining run exceeds the per-run limit, the item count label now clarifies that the first matching items in the list will be mined rather than a random sample.
28 October 2026

Knowledge Graph result scores in Entity Search and uncapped limits for auto-reload accounts

Entity Search now includes an option to display result scores from Google's Knowledge Graph API. Pay-as-you-go accounts with auto-reload enabled are no longer restricted by daily citation credit or tracking entity limits.

  • Entity Search: You can now tick 'Show score' before running a query to view Google Knowledge Graph result scores alongside matching entities.
  • Billing and Credits: Pay-as-you-go accounts with auto-reload enabled and an active payment method now have unlimited tracking entities and no daily citation credit cap.
  • CTR Modelling: Import buttons now disable while a Search Console import is running to prevent duplicate jobs, and segmented data pulls resume from the last completed page if a timeout occurs.
27 October 2026

Cost figures are now hidden from project viewers, and Content Optimizer adds grounding snippet review.

Users with read-only access to a project no longer see spend figures, cost estimates, or credit top-up prompts across the app. Content Optimizer also adds an option to pause snippet-mode runs so you can review and edit grounding snippets before optimisation begins.

  • Project Roles: Users with the viewer role, demo visitors, and recipients of shared run links no longer see spend history, cost estimates, pricing rates, or prompts to purchase credits across the project.
  • Content Optimizer: You can now inspect and edit grounding snippets before an optimisation run begins. Turn on the review grounding snippets checkbox under Advanced Options in snippet mode to pause the run once snippets are created, edit any snippet text, and resume.
  • Content Optimizer: The Pages overview table now prioritises links to implemented runs, ensuring you can navigate directly to the run that was applied to your site.
  • Site Scrape and Discovery: The Scrape and URL Discovery settings now display the crawler IP address (34.31.25.140) to allowlist in website firewalls if automated page fetching is blocked.
27 October 2026

Share individual Content Optimizer runs using read-only links.

Project owners and editors can now generate public read-only links to share specific Content Optimizer runs without exposing project navigation or costs. Entity Curator now retains completed run results until you review or discard them.

  • Content Optimizer: You can now share an individual run using a read-only link. Anyone with the link can inspect the run's findings and recommendations without seeing project navigation, other runs, token usage, or costs. Links can be turned off or replaced at any time.
  • Entity Curator: Completed runs now remain available for review if you leave or close the page. You can review and save new entities at your convenience, or use the new discard option to clear the results and start a fresh run.
  • Pages: The page update notes now clarify the reporting timeframe, explaining that tracking data displays after seven full days and Google Search Console metrics require an extra two to three days to arrive.
26 October 2026

Outreach and Link Monitor are now available to all project members

Project members can now access the Outreach suite to prepare and review guest articles. Link Monitor has moved into Outreach as a sub-tab to track placed links and send in-app alerts when links disappear.

  • Outreach: The Outreach workspace is now accessible to project members. Property owners and editors can set up briefs and trigger runs, while viewers have read access to generated articles.
  • Link Monitor: Link Monitor has moved from the Tools menu into Outreach as a dedicated sub-tab. Users can track external backlinks, view verification history, and receive notification bell alerts if a monitored link is lost.
26 October 2026

Link Monitor is now available in Outreach with Domain Authority scores.

Link Monitor has moved into Outreach as a dedicated sub-tab and is now accessible to all project members. Monitored placements now display Domain Authority scores for publisher sites alongside refreshed status indicators.

  • Link Monitor: Link Monitor has moved from the Tools menu into Outreach and is now open to all project members. Each placement shows the Domain Authority score for the host site, and link statuses now display as coloured dots with detailed tooltips.
  • Settings: Settings sub-tabs are now organised into grouped sections with icons to help navigate tracking, brand, market, and content options.
21 October 2026

The Scrape tool is now available to all users with custom URL support and Link graph drill-downs.

All users can now scrape any public page and its linked pages directly from Settings. The Link graph now supports clicking pages to drill into their links, and Entities has moved to the main navigation bar.

  • Scrape: You can now access the Scrape tool in Settings to fetch content from any public web address. Enter a URL to scrape that single page or inspect and select the pages it links to directly.
  • Link graph: You can now click any page node in the Link graph to reveal the pages it links to. Nodes are now sized by the number of incoming links to highlight key hub pages.
  • Navigation: You can now open Entities directly from the main navigation bar rather than through Settings. Navigation labels have also been simplified, with Visibility Tracking shortened to Visibility and Content Optimizer to Optimizer.
21 October 2026

Entity links in Settings are now preserved when edited, and Ablation runs on the default model.

Entity names in Settings now include a dedicated edit icon so links to the entity page remain intact. Ablation tests in Content Optimizer now run on the platform's default model automatically, and SERP check costs display cleanly.

  • Settings: Entity names now link directly to their entity page, with a dedicated edit icon to update display names without losing the link.
  • Content Optimizer: The prompt model selector has been removed from ablation tests, which now run automatically using the platform's default model.
  • SERP Features: Fixed an issue on the query detail page where check costs formatted incorrectly when values were stored as decimals.
21 October 2026

Add the Link Integration tool and improve Content Optimizer ablation and solo runs.

Link Integration is now available under the Tools menu, while Content Optimizer gains prompt pickers and citation-based ranking in Ablation, pasted content in Solo runs, and dedicated history views across modes.

  • Link Integration: Access the Link Integration tool under the Tools dropdown menu. You can analyse live URLs or pasted HTML to detect sponsored links and find natural anchor text placements.
  • Content Optimizer > Ablation: Choose prompts directly from your project's tracked queries, entities, or citation prompts when launching an ablation test. Span tests now rank cited sources based on the order they appear in AI answers, group long texts into topic blocks automatically, and display visual value maps and ranking stream charts.
  • Content Optimizer > Solo: Paste page text directly into manual runs instead of requiring a live URL fetch, allowing you to test unpublished content.
  • Content Optimizer: Switch between New run and History tabs within each optimizer tool, and view all Ablation and Draft runs inside the main History tab.
  • Content Optimizer > Image: Run caption optimisation without providing an initial caption, allowing the tool to create and score alt text directly from the uploaded image.
20 October 2026

Updated Content Optimizer ablation defaults and fixed Organic CTR imports.

Content Optimizer ablation runs now default to Google with retail pricing displayed in the cost cap selector. An issue that caused Organic CTR data imports to fail has also been resolved.

  • Content Optimizer: The Ablation sub-tab now selects Google by default under Platform, renames Claude to Anthropic, and displays only retail prices in the cost cap menu.
  • Organic Search: Fixed an issue where sequence limits caused Organic CTR data imports to fail.
19 October 2026

Page Focus and Ablation are now available to all users.

All users can now access Page Focus from the Tools menu and the Ablation tab in Content Optimizer. Completed background runs also avoid refreshing unrelated tabs to protect work in progress.

  • Page Focus: Access Page Focus under the Tools menu to see how AI platforms evaluate a page for specific topics and relevance. In Compare mode, the tool now includes a direct head-to-head evaluation between two pages alongside individual scores.
  • Content Optimizer: The Ablation tab is now accessible to all project members, allowing you to test which spans or signals on a cited page impact rankings most. Cost caps can be set in Advanced options prior to running span tests.
  • Property Dashboard: Background runs and Google Search Console imports no longer automatically reload your screen if you are working on an unrelated tab. A banner notice appears instead so you can reload when ready without losing unsaved work.
  • Citations: Help tooltips across the Citations overview tables now clarify whether grounding candidates were selected or left unselected as final citations, and Prompt Set setup notes now match current button labels.
19 October 2026

Entity Curator automatically discovers and organises site topics into structured hierarchies and visual graphs.

Entity Curator analyses pages linked from your home page to extract topics, parent-child relationships, and recommended tracking targets. The update also adds visual entity graphs, single-URL entity generation, structured hierarchy exports, and account sharing permissions to delegate project creation.

  • Entities: Run Entity Curator to scan pages linked from your home page and build a structured entity hierarchy with parent topics, categories, and landing pages. You can review new, existing, and suggested topics before saving them to your property.
  • Entities: Explore entity relationships in an interactive node diagram under the new Graph sub-tab, with category and tag filters. You can also export your hierarchy as an indented CSV tree or as schema.org JSON-LD.
  • Entities: Generate entities from an individual page using the Generate from URL tool in the Add New screen, with search across your saved URLs.
  • Account Sharing: Grant shared users permission to create projects under your account. Authorised team members can select your account in the Create under menu when adding a property, keeping ownership and billing with your account.
  • Tracking: The topic setup step now presents entities indented under their parent topics with AI suggestion badges and a System selected toggle. It also provides a live monthly cost estimate that recalculates as you adjust topics, platforms, and check cadence.
  • Billing: Checkout sessions now collect optional business VAT and tax IDs, applying reverse-charge rules and adding business billing details to invoices.
15 October 2026

Shared projects now allow team members to run tasks using the project owner's credit balance.

Team members on shared properties are no longer blocked by an empty personal balance when the property owner has active credits. In addition, Content Optimizer runs now display their creation time and default to model grounding for competitor discovery.

  • Credits: Team members on a shared property can now run tasks funded by the property owner, even if their own personal credit balance is empty.
  • Content Optimizer: Run headers now display the creation date and time in UTC. Competitor discovery also now defaults to Model grounding instead of Search results for new runs.
13 October 2026

Gemini 4 Argon is now available as a model option.

Gemini 4 Argon has been added to the list of available models across DEJAN App.

  • Model Selection: You can now select Gemini 4 Argon when running queries and analysis tasks.
13 October 2026

Content Optimizer briefs now clearly highlight line deletions.

Edit suggestions in Content Optimizer briefs now display removals with a red Delete label, removing the empty replacement field.

  • Content Optimizer: Edit suggestions that propose removing lines now display the original text highlighted in red under a Delete label instead of showing an empty replacement box.
13 October 2026

Implemented optimization metrics now compare whole weeks instead of partial days

Performance metrics for implemented changes across Content Optimizer and Pages now compare matching whole-week windows up to four weeks. Adding a property also validates hostnames to prevent invalid domain entries.

  • Content Optimizer: Track post-implementation performance across matching whole-week windows up to four weeks so weekday and weekend comparisons align. Search Console data displays once a full week of tracking is available, and the Predicted vs Real section now features a scatter plot comparing predicted rank gains against actual Google position changes.
  • Pages: View Search Console and AI citation metrics on the Updates tab across balanced full-week intervals up to 28 days before and after each page update.
  • Properties: Catch formatting errors when adding a new property, with validation preventing submission if the domain name has spaces or is not a valid hostname.
13 October 2026

Content Optimizer now limits competitor page length in Page Mode runs.

Competitor pages in Page Mode are now capped to 50,000 characters by default to manage credit costs, with higher limits available under Advanced Options. Section headings across the Overview tab also now feature explanatory tooltips.

  • Content Optimizer: When running Page Mode for single or batch runs, competitor pages are now trimmed to 50,000 characters by default before processing. You can choose a limit of 50,000, 100,000, 150,000, or 200,000 characters under Advanced Options, while your target page is never shortened.
  • Content Optimizer Overview: Section headings across the Overview tab now display info tooltips that explain how panels such as Needs your attention, Real results in Google, and Predicted vs real work.
13 October 2026

Content Optimizer overview now tracks real Google results and pending actions.

Content Optimizer features an expanded Overview displaying runs requiring your review, completed recommendations ready to implement, and Search Console performance comparisons for implemented changes.

  • Content Optimizer: The Overview displays runs needing attention, completed runs ready to implement, and Search Console performance for implemented recommendations. You can review before and after impressions, clicks, and rankings against site-wide trends, and compare AI-predicted rank improvements directly against actual Google position changes.
  • Content Optimizer: Rank narratives now incorporate baseline analysis from unedited pages and indicate whether your target URL was drawn directly from organic search results or inserted into the comparison set.
  • Auxy: The floating Auxy assistant launcher now displays a soft halo glow after 10 seconds of inactivity on the page.
13 October 2026

Independent date ranges on Pages, run filters in Content Optimizer, and clearer billing alerts

The Pages tab now features its own date range selector and an unassigned query filter, while Content Optimizer introduces filtering for run history and formatted copy options for content briefs. Credit top-ups now report specific failure reasons.

  • Pages: Choose a dedicated date range for Search Console metrics directly within the Pages tab without changing your selection in Organic. You can also filter a page's queries to view only those not yet mapped to an entity, and review notes when multiple changes occurred on the same page during an event's measurement window.
  • Content Optimizer: Filter run history by date, run type, model, and competitor discovery mode, and view these details directly in the Recent Runs overview table. Content brief edit suggestions now render formatted Markdown by default, offer a Show Raw toggle, and provide one-click copy buttons for each replacement.
  • Billing: Manual credit top-ups now display the exact reason when a transaction fails, including bank verification prompts, card declines, or monthly spend caps. Top-ups also automatically resolve your newest card saved in Stripe.
  • Entities: Suggesting a primary URL for an entity now searches your site directly to locate and assign the top-ranking page on your domain.
12 October 2026

A public Changelog page now tracks product updates and fixes.

Users can now view product updates and fixes on the Changelog page, complete with an activity grid covering the past year. In-app bell notifications alert accounts when new updates are published.

  • Changelog: Browse product updates and fixes sorted from newest to oldest, with an interactive 53-week activity grid that links directly to changes on any given day.
  • Notifications: Receive notification bell alerts whenever new entries are published to the Changelog, which are automatically cleared after visiting the page.
12 October 2026

A dedicated Pages tab, date range filtering in Tracking, and scheduled prompt runs in Citations.

Track page-level AI citations and organic traffic in the new Pages tab, and filter Visibility Tracking views across custom date ranges. You can also organise prompts into scheduled sets and review performance across all runs in the Content Optimizer Overview.

  • Pages: You can now monitor page-level performance under the new Pages tab. Inspect timelines of before-and-after metrics around content updates and events, and discover unlinked pages with search growth potential in the Opportunities list.
  • Visibility Tracking: You can now filter tracking dashboards and drill-down views by custom dates or presets. Metrics calculate changes against the preceding period of matching duration.
  • Citations: You can now group prompts into Prompt Sets and schedule them to run automatically on set intervals. The Citations view now separates Insights, New Run, Scheduled Runs, and Settings.
  • Content Optimizer: You can now review aggregate metrics, average rank gains, and recent runs across all modes in the new Overview tab. When setting up a Single run, you can also supply custom ideas to test first or test exclusively.
  • Tools: You can now use the Semantic Compressor tool to condense any public webpage or pasted text into five tiers of summaries, from a paragraph down to a single word.
  • Outreach: You can now enable brand mention analysis in the Outreach Checker to classify mentions as planted or genuine and detect matches with your owned brands.
  • Account: You can now close your account directly from the account menu. Submitting a closure request begins a 30-day grace period before permanent data deletion.
29 September 2026

Content Optimizer now includes page-level Search Console timelines, edit curation, and implementation metrics.

Content Optimizer adds a dedicated Pages section to review Search Console performance, curate multi-run edits into blended pages, and track implementation metrics. The dashboard also introduces category-level visibility trends and expandable brand scoreboards per AI platform.

  • Content Optimizer: Track performance per URL under the new Pages view in History. You can inspect Search Console timelines for each page, mark completed runs as implemented to monitor before-and-after search metrics, and use the curator to blend tested edits across runs into a unified brief and page.
  • Dashboard: Break down visibility trends by category. A new selector on the Visibility Trend chart lets you plot Share of Voice, Mention Share, and Citation Share across individual categories alongside the overall score.
  • Tracking: Inspect complete brand rankings for individual AI platforms. Selecting a provider card under By AI Platform opens a full brand list that can be expanded to show every tracked brand.
  • Citation Prompts: Organise citation prompts with tags. You can now filter prompts by tag, apply or remove tags in bulk across selected prompts, and see tags inherited from parent entities, categories, or queries.
  • Demo Mode: Tour the platform using a read-only demo project accessible directly from the sign-in screen.
23 September 2026

New pay-as-you-go accounts now receive a complimentary baseline run for their first project.

New credits accounts can complete a full baseline visibility analysis for their first property without adding payment details upfront. The setup wizard also lets you advance immediately to tracking configuration while initial probes run in the background.

  • Setup Wizard: Continue directly to Tracking Setup after submitting your objectives without waiting on the page for initial probe execution. Probes and citation mining continue on the server, and the progress tracker remains visible while you configure your project.
  • Billing: Start your first project on a pay-as-you-go account with a complimentary baseline run without entering a card. Zero-credit top-up banners stay hidden until this run finishes, and recharge actions on property pages now resolve directly to the profile funding that property.
  • Content Optimizer: Review the specific claim statements tested in each round directly within the failure assessment report.
17 September 2026

Account sharing, brand sentiment analysis, and parametric memory tracking are now available.

You can now share your entire project portfolio with collaborators from account settings, evaluate brand perception with synthetic reviews in Association Mapping, and track AI memory visibility alongside search-grounded rankings.

  • Account Sharing: Share all owned projects with colleagues at once by listing their email addresses under Account > Sharing. Invited users receive editor access to all current and future projects in a dedicated folder on their Properties page.
  • Association Mapping: Inspect synthetic customer reviews and commonly asked questions generated from AI training data in the new Sentiment tab. Review net sentiment scores, sentiment breakdowns, and top keywords across your owned brands and website.
  • Visibility Tracking: Track what AI models state from memory with web search disabled alongside search-grounded results. Switch between grounded and memory views across visibility reports, entity details, brand details, and probe responses, and monitor parametric mention share and average rank trends over time.
  • Dashboard: Filter performance metrics and charts using the new Filter By selector. Scope dashboard data across four options: entities by category, entities by tag, brands by category, or brands by tag.
  • Content Optimizer: Switch between New run and History views across all optimization tools, and run draft content directly in Single Run mode. When extending completed runs, review competitor advantages and critiques to generate targeted steering directives for subsequent rounds.
  • Cannibalization: Filter cannibalised queries by branded and non-branded search terms. Expanding a query row now displays the primary top-clicks landing page labelled clearly above competing secondary URLs.
  • Settings: Toggle text wrapping across the citation prompts table or click individual prompt cells to read full queries without truncation. CSV exports from the prompts table now respect active filters.
1 September 2026

Support for multiple billing payment methods per property and custom date ranges in CTR Modelling.

You can now assign separate payment methods to individual properties and analyse organic CTR performance across multiple imported date ranges. This update also adds past run cloning to Citation Mining and tag filtering to Visibility Tracking.

  • Billing: Add and manage multiple payment methods from your Billing account to separate spend across different cards.
  • Property Settings: Assign dedicated payment methods to individual projects under the new Billing tab. You can also add and edit domains directly within the Brands settings table without having to switch to the Competitor Domains screen.
  • CTR Modelling: Select from different imported timeframes, ranging from 1 to 16 months, using the Date Range selector. You can also import specific time windows independently under CTR Settings.
  • Citation Mining: Copy settings from previous runs into the setup form using the Clone Past Run button, letting you inspect and adjust tags and filters before starting a new run.
  • Visibility Tracking: Filter mentions and citations by brand tags, and access Content Optimizer shortcuts directly from entity rows to view past optimization results or start new runs.
28 August 2026

Added CTR Modelling to Organic search, in-app messaging, and a Prompt to Query tool.

You can now model organic search click-through rates using Search Console data, communicate with platform administrators through an in-app messaging inbox and notification bell, and convert between search queries and natural-language prompts.

  • CTR Modelling: A new CTR Modelling section under the Organic tab models click-through rates and traffic potential using Google Search Console data across query, page, country, and device dimensions. You can compare section performance against saved historical snapshots, filter by intent or brand status, save reusable filter presets, and view SERP feature details for individual queries.
  • Messages: A new Messages page lets you communicate directly with platform administrators in threaded two-way conversations.
  • Notifications: A notification bell in the navigation header displays unread message alerts and account updates, with direct links to the relevant items.
  • Prompt to Query: A new tool in the Tools menu converts natural-language prompts into concise search queries, expands queries into realistic user prompts, and generates distinct query variations.
  • Content Optimizer: You can now enable Manual Content Review to inspect and edit scraped page text before optimisation runs.
  • Page Grounding: You can now paste page content directly rather than fetching a URL, and automatically generate suggested search queries based on the page.
  • Citation Mining: You can now combine multiple include and exclude tags when filtering items for citation mining, and import citation prompts in bulk from CSV files with column mapping.
  • Settings: You can now upload entities in bulk via CSV with an interactive column mapping preview, and transfer property ownership to another member in the Members panel.
  • Association Mapping: Query to Brand probes can now be executed for an individual query selected through a search box.
  • Visibility Tracking: A new setting allows you to prefix sub-entity tracking prompts with their immediate parent entity name to reduce ambiguity.
14 August 2026

Add Parametric Memory probing, new Content Optimizer tools, and account-level API keys.

You can now analyse what AI models recall about your brand unaided in Association Mapping, evaluate and refine drafts using Fluff Test and Link Optimizer, and manage default API keys across all projects on your account.

  • Association Mapping: Probe what AI models recall about your owned brand from unprompted memory. View a canonical list of facts with model confidence ratings, read platform-specific perception summaries, and record verified or incorrect rulings on individual claims.
  • Content Optimizer: Audit article titles or full draft text with the new Fluff Test sub-tab to evaluate content substance, generate alternative headlines, or apply targeted rewrites. Use the new Link Optimizer sub-tab to detect commercial links and explore model-predicted anchor text placements.
  • API Keys: Set account-wide default provider API keys on a new account settings page. Projects automatically inherit these keys unless given their own specific key in project settings.
  • Entity Search: Check whether a person, brand, product, or service exists in Google's Knowledge Graph via the new Entity Search tool in the Tools menu.
  • Citation Mining: Filter citation results by specific entities or matching query text, and optionally isolate visibility tracking runs within the source filter.
  • Brand Detail: Review domain authority scores from the link index and linked Knowledge Graph entity details on property headers and brand detail views.
  • Draft Optimizer: Specify a country location when testing draft content to find relevant local competitors instead of worldwide results.
31 July 2026

Rank Factors tag scoping and narrative history, per-project billing breakdowns, and dashboard recomputation.

Content Optimizer's Rank Factors now supports entity and query tag scoping alongside a complete history of generated narratives. Billing includes per-project spend reporting and downloadable invoices, brand settings save in place without page reloads, and property owners can recompute dashboard metrics after updating brand lists.

  • Content Optimizer: Filter Positive, Negative, and Attribution views in Rank Factors by entity or query tags, complete with coverage metrics showing how many runs were analysed. Narrative summaries are now stored in an append-only history with dates and tag scopes recorded, allowing you to compare write-ups over time instead of overwriting previous results.
  • Billing: Review spend and token usage broken down by project in a new per-project table. Pay-as-you-go controls now adapt based on whether a payment card is connected, auto-reload can be switched on or off with an inline toggle, and credit purchases and top-ups now generate downloadable tax invoices.
  • Dashboard: Property owners and editors can use the new Recompute button on the Visibility Trend chart to recount historical daily scores against updated brand and domain lists. Property header totals for mentions and citations now strictly count your own brands and domains, excluding competitor numbers.
  • Brands Settings: Brand status changes and active toggles now save in the background without refreshing the page or losing your scroll position. Attempting to add an existing brand now displays a notice highlighting the existing entry, and bulk actions now support activating or deactivating selected brands.
  • Tracking Settings: Paying account owners can adjust which AI platforms are tracked directly within settings at any time, and the on-demand probe button is now labelled Manual Run.
  • Queries Settings: Adding or importing queries now provides a clear summary banner detailing how many queries were added, skipped as existing duplicates, or updated.
  • Citation Prompts: Search and filter citation prompts by origin type or by the source entity and query they were generated from.
21 July 2026

New accounts now start on pay-as-you-go with one free property and an initial tracking run.

New accounts now receive one property and one initial tracking run at no charge to generate baseline visibility data. Adding extra properties or running paid features prompts you to add credits directly from your current page.

  • Properties: You can now set up your first property and run an initial visibility check at no cost on a new account. Adding further properties now opens a prompt to purchase credits.
  • Billing: You can now top up credits immediately through a pop-up modal when attempting paid actions without sufficient balance, including turning on automatic tracking, running citation mining, or optimising content. Accounts with a saved payment method can recharge in one click.
19 July 2026

Add a Backlinks tool, Organic Cannibalization analysis, and search ranking volatility tracking.

Teams can now analyse domain backlink profiles and competitor link gaps, detect search query cannibalisation across their pages, and monitor AI ranking volatility directly on the dashboard.

  • Backlinks: Inspect your domain's backlink profile, look up backlinks for individual or bulk domains, and identify competitor link gaps from the Tools menu.
  • Organic: Run keyword cannibalisation analyses under the new Cannibalization sub-tab to see where multiple pages compete for the same search query, compare primary versus secondary clicks, and drill down into affected URLs and queries. You can also exclude classified queries from the Query to URL Mapping view using intent tags.
  • Dashboard: Track day-to-day AI ranking fluctuations across your monitored entities and platforms with the AI ranking volatility card, and view search engine algorithm volatility alongside your organic click trends.
  • Associations: Review Competitor Centrality under Associations to identify which brands cover the broadest spread of your tracked topics, accompanied by a topic cluster heatmap. You can also run Brand to Entity probes for owned brands across multiple rounds.
  • Content Optimizer: Measure blast radius on demand with upfront cost estimates before running tests across secondary keywords. The History view now separates individual runs and batches, displaying rank movement sparklines for each run.
  • Intent Classification: Select taxonomies from a unified picker to classify queries by entity or custom label sets, and clear existing classification results without removing your saved label sets.
  • User Manual: Access a dedicated User Manual directly from the top navigation bar to read product documentation within the application.
  • Costs: Review token usage and spend across all platform features on the Costs tab, with figures reflecting your billed rates on applicable plans.
13 July 2026

Auxy introduces pay-as-you-go credit billing, an Image Optimizer, and tracking cost breakdowns.

You can now manage pay-as-you-go credits or BYO subscriptions from a dedicated Billing page with a live balance chip in the navigation header. The Content Optimizer also adds an Image Optimizer tool to refine captions against product images using visual embeddings.

  • Billing: Manage prepaid pay-as-you-go credits or Bring-Your-Own-Key subscriptions from the new Billing page. You can monitor platform-by-platform token usage, configure automatic credit reloads, and check your live balance in the top navigation bar.
  • Content Optimizer: Tune product captions against images in the new Image Optimizer sub-tab. Each run rewrites your caption over multiple rounds to increase semantic similarity to your uploaded image, with live match graphs, steering tips, and an instant caption-testing tool.
  • Visibility Tracking: Review projected tracking expenses in the new Cost of Tracking view, which calculates per-run and monthly costs by platform using your property's recent run history. Accounts on paid plans can also toggle individual AI platforms on or off for tracking.
  • Owned Domains: Add path-specific rules using the Keep Full Path option in Owned Domains, allowing you to count citations from specific sub-paths or profiles on shared domains as owned.
  • Entities: Create nested sub-entities directly from the entity list with the inline add action, or select a parent entity from the dropdown when adding new items.
  • Locations: Set a default SERP location under Locations to automatically pre-select your preferred target market for new Content Optimizer runs.
  • Dashboard: Filter between Active and Excluded items in the Visibility by Entity table, and inspect trend event markers in a dedicated banner above the main visibility chart.
7 July 2026

Customise brand grouping with Apex and Non-Apex overrides, track project costs, and inspect per-entity relevance grids.

Brand management now includes Apex and Non-Apex flags to prevent unwanted brand grouping, while a new Costs tab tracks token usage and estimated project spend. You can also review provider-level entity relevance grids, browse captured visibility responses, and export more reports to CSV.

  • Settings: Mark brands as Apex or Non-Apex using bulk actions on the Brands tab. Apex pins a brand to the root level so it is never grouped under another brand, while Non-Apex prevents a brand from adopting sub-brands and detaches existing downline brands.
  • Settings: Track token usage and estimated spend in the new Costs tab, featuring daily and cumulative charts along with breakdowns by feature and AI platform.
  • Relevance: Review a per-entity relevance grid for owned brands that breaks down scores across each AI platform, highlights scores under 50%, and includes a CSV export option.
  • Tracking: Browse and search individual visibility responses in the new Responses tab, with filters for tracked entity, AI platform, text search, and owned brand mentions.
  • Content Optimizer: Configure whether to keep your declared target URL or switch to a ranking owned page when multiple client pages appear in search results. Secondary owned pages are automatically excluded from the competitor set.
  • Citations: Filter the Brand Mentions sub-tab using the new brand search input.
  • Exports: Download CSV reports directly from the Benchmark tab, Associations Overview, Competitor Gaps, and Grounding Inspector saved runs.
6 July 2026

Bulk actions in the Query list now apply only to filtered queries when selecting all.

Selecting all queries for bulk updates now respects your active search and filter criteria instead of modifying the entire property. In addition, the Dashboard shows a live banner while tracking runs are underway, and re-added entities are automatically restored.

  • Queries: Bulk actions using the select-all option now scope strictly to queries matching your active search, category, tag, entity, and fanout filters rather than applying across every query in the property.
  • Dashboard: A progress banner now appears while a visibility tracking run is in flight, letting you know displayed metrics are actively updating and will settle once the run finishes.
  • Entities: Re-adding an entity that was previously removed now restores it to your active entity list instead of being ignored.
26 June 2026

Query Potential reporting in Organic search and entity drilldowns in Citations.

The Organic tab now includes a Query Potential sub-tab to identify high-impression queries with low rankings. Citations also introduces an Entities sub-tab to review coverage, cited URLs, and brand mentions on a per-entity basis.

  • Organic: Added a Query Potential sub-tab that scores queries by multiplying impressions by average position to surface high-visibility opportunities. You can search queries, view primary URLs, and recalculate scores on demand.
  • Citations: Added an Entities sub-tab that displays your site citation and brand mention rates for each tracked entity. Clicking an entity opens a detailed breakdown showing cited pages, brand mentions, and search queries with grounding URLs.
  • Content Optimizer: The Custom Query input now suggests top-potential search queries and automatically populates their target URLs. Entity selection is now ordered with the lowest AI Relevance Scores first to highlight topics needing work.
  • Settings: CSV query imports now automatically map column headers for queries, entities, categories, and tags, and support comma-separated tags within a single cell. In addition, users with the editor role can now access and update API keys.
25 June 2026

Dedicated brand detail pages, competitor domain mapping, and bulk entity generation from query lists.

You can now open dedicated pages for individual competitor brands to benchmark mention trends and citation share against your owned brand. This update also introduces a Competitor Domains setting and a bulk entity generation tool that condenses query lists into canonical entities.

  • Brand Pages: Click any brand name across the Dashboard, Mentions, or Citations tabs to open a dedicated brand detail page. This page benchmarks the competitor against your owned brand with daily mention trends, AI platform breakdowns, citation share metrics, and recent response mentions.
  • Competitor Domains: Map domains to competitor brands under Settings > Competitor Domains. Entering root domains automatically captures all subdomains, powering citation share tracking and blended share of voice reporting on competitor brand pages.
  • Entities: Paste lists of queries or keywords into the new Bulk Generate tool under Settings > Entities to condense them into non-branded canonical entities. You can also include top-clicked Google Search Console queries, review suggestions, and assign categories before saving.
  • Mentions: Sort the All Brands table on the Mentions tab by all-time tracking mentions, and click any brand name to jump straight to its detail view.
  • Rank Factors: Filtering rank factors by AI platform now aggregates data across all active models from that provider instead of looking for an exact model name match.
23 June 2026

A floating help chat widget is now available across the app.

You can now ask questions about using Auxy from any page without leaving your current view, with conversations persisting as you navigate. In addition, updates to owned domain settings now immediately refresh historical citation metrics on the Dashboard.

  • Help: Access the AI help assistant from any page via a floating chat button in the bottom-right corner or the top navigation bar. Conversations persist across page navigation so you can reference instructions while working in the app.
  • Owned Domains: Adding, toggling, or removing rules in the Owned Domains settings now immediately updates the Citation Share card and visibility trend charts on the Dashboard.
22 June 2026

Added page type classification to Citations and platform selection to Content Optimizer.

A new Classification sub-tab in Citations categorises your cited URLs into page formats like forums, product pages, and articles. Content Optimizer now lets you configure runs by AI platform rather than individual model versions.

  • Citations: View a new Classification sub-tab that categorises cited URLs into page types such as discussion threads, product pages, news articles, and documentation. You can review the distribution of URL types, compare citation counts across categories, and inspect samples of the most frequently cited pages.
  • Content Optimizer: Choose AI platforms directly (such as Google, Anthropic, or OpenAI) for seeder, ideator, and judge roles when launching runs, rather than selecting specific model versions.
17 June 2026

Add Grounding Inspector, Brand Perception analysis, and an in-app Help assistant.

Users can now inspect what search models retrieve during web grounding, analyse AI brand perception across platforms, get guidance from a new Help chat assistant, and view daily citation and mention volumes.

  • Grounding Inspector: Inspect the exact web sources, snippets, and citations that search models retrieve and select when answering specific queries.
  • Brand Perception: Review how each AI platform describes and positions your brand using a dedicated analysis of sentiment, recurring claims, and cross-platform differences.
  • Help: Ask questions about using Auxy and receive answers directly from the user documentation via the new chat assistant in the top navigation bar.
  • Visibility Tracking: View total daily counts of brand mentions and domain citations over time on a dedicated volume chart alongside percentage shares.
  • Draft Optimizer: Test targeted page edits in a tournament format to see which content variations rank highest without comparing against outside competitors.
  • Settings: Add custom API keys for supported AI providers, and set domain include or exclude rules to refine which web properties count as owned citations.
  • Setup Wizard: Review and edit a complete auto-generated brand objectives statement in a single step during Automagic property setup.
7 June 2026

Properties can now be organised into custom groups, alongside property timeline events and site language controls.

You can now group properties on your overview list, log milestone events onto your visibility charts, and configure primary languages to tailor generated entities and queries.

  • Properties: Organise properties into collapsible groups with bulk options to assign, ungroup, or rename collections directly from the table.
  • Events: Record property milestones like site launches, migrations, or campaigns under Settings to plot reference markers across the visibility trend chart.
  • Languages: Detect and configure site languages during onboarding or under Settings so that generated entities, queries, and citation prompts match your selected primary language.
  • Queries: Exclude queries instead of deleting them to stop future probing while preserving historical tracking data, with the ability to review and restore them at any time.
  • Daily Tracking: Pause nightly automated tracking for a property using a master toggle without losing tracking settings or blocking manual runs.
  • Editorial Guidelines: Add brand editorial guidelines under Settings for the Content Optimizer to follow when creating snippet and page recommendations.
29 May 2026

View competitor ranker rationales and generate competitor analysis narratives in Content Optimizer.

Content Optimizer runs now display round-by-round ranker rationales grouped by competitor domain and provide an on-demand competitor analysis report. Selecting an entity during run setup also automatically prefills mapped target URLs.

  • Content Optimizer: Inspect the ranker's round-by-round reasoning across every competitor domain in the new Ranker Rationales tab. You can also run an on-demand competitor analysis to generate a narrative detailing recurring ranking themes and domain-specific strengths and weaknesses.
  • Content Optimizer: Selecting an entity during run setup now automatically populates the Target URL field when a primary URL mapping exists.
  • Content Optimizer: Blast radius calculations now evaluate past queries tested against the same URL in addition to canonical entity mappings.
  • Citations: Citation breakdown counts by source across entities, queries, and prompts in the domain view now calculate using mutually exclusive totals to match the overall domain figure.
27 May 2026

New setup and tracking wizards, blast-radius analysis in Content Optimizer, and provider filters for visibility charts.

Configure properties with automated discovery or guided step-by-step setup, and evaluate how page edits affect rankings across related queries using blast-radius analysis.

  • Property Setup: Configure new properties using an automated site discovery crawl, a guided review, or manual setup. A four-step tracking wizard also guides the selection of monitored topics, target search markets, and location-agnostic baseline probes.
  • Content Optimizer: Inspect blast-radius ranking changes after a winning edit to see how updates affect target URLs across other mapped queries. In addition, batch runs can now be launched across queries filtered by tag or query source.
  • Visibility Tracking: Filter visibility trend charts by AI provider alongside existing location filters to compare performance across individual providers.
  • Entity Detail: Filter citations accurately when a reference URL has been cited across multiple providers.
19 May 2026

Dedicated drilldown views for tracking mentions and citations, active filter badges on the dashboard, and multi-set intent exports.

You can now open dedicated, paginated drilldown pages for brand mentions and citations across tracked models. This update also introduces a Share of Voice summary card to visibility tracking, active filter indicators on the dashboard, and a bulk export option for query intent sets.

  • Tracking: Open dedicated drilldown pages for mentions and citations to inspect full, paginated lists by domain, brand, or individual page. The Visibility view now includes a Share of Voice summary card showing your mention share, citation share, and blended score, and Tracking sub-tabs now load through distinct URLs for faster page loads.
  • Dashboard: See an active filter banner showing which category, location, or model is currently applied to your view, complete with a button to clear all active filters.
  • Intent: Export classification results across every label set in your property into a single CSV using the new Export all option.
  • Citations: Tracking parameters from AI search providers are now automatically stripped from cited URLs to prevent duplicate page records and keep source links tidy.
17 May 2026

Content Optimizer results now feed directly into Gap Analysis insights.

Gap Analysis now automatically includes rank factor taxonomies, attribution stats, and briefs from completed Content Optimizer runs. Optimisation run badges also now clearly indicate when a run is paused due to step or progress limits.

  • Gap Analysis: Review Content Optimizer results directly within your analysis context, including rank factor performance, attribution win rates, run narratives, and content briefs. If no runs have been completed yet, the section now displays a direct link to start an optimisation.
  • Content Optimizer: View clearer status badges for optimisation runs, which now show 'Paused [Step Limit]' when hitting step caps and 'Paused [No Progress]' when halting without further gains.
15 May 2026

Export query and entity relevance scores and track daily citation credits

You can now download query and entity relevance CSV reports directly from Dashboard Exports. Citation mining also tracks rolling daily credit allowances and warns you when a run exceeds remaining credits.

  • Dashboard Exports: Download Query Relevance and Entity Relevance CSV exports sorted by highest or lowest percentage scores directly from the export section.
  • Citation Mining: View your daily citation credit quota before launching a probe. The interface now informs you when a selection exceeds your remaining rolling 24-hour allowance, automatically trims excess calls, and temporarily disables mining runs once daily credits are exhausted.
13 May 2026

Manage MCP app connections, configure probe rounds, and drill into cited domains.

Review and revoke external applications connected to your Auxy data, and configure multi-round entity probes with real-time cost estimates. You can also click cited domains to explore prompt breakdowns and classify or hide brands from reporting.

  • MCP Connections: View and revoke third-party applications, such as Claude Desktop, that are authorised to access your data.
  • Probes: Choose to run 1, 5, or 10 rounds per entity for Entity-to-Brand probes, with automated cost estimates updating to match your selection.
  • Citations: Click on any domain in the dashboard or citations summary tables to open its query, entity, and prompt breakdown.
  • Brands: Change brand classifications directly from the status menu and exclude unwanted or generic brands from citation overview and mention counts.
11 May 2026

Citation exports now reflect active filters and download with export metadata.

Citation table exports now honour all on-screen filters, including category, location, tag, source, and provider. Exports also include a metadata text file detailing the active filter parameters, and the Source filter now includes an Entities option.

  • Citations: Export citation tables with all active view filters applied, including category, location, tag, source, and provider selections. Filtered downloads now arrive as a zip file containing the CSV alongside a text file recording the date, row count, and applied filters.
  • Citations: Filter citation tables specifically by Entities using the Source dropdown, alongside existing options for queries and prompts.
11 May 2026

Category filtering is now available across all Citation Mining sources.

You can now filter Citation Mining runs by category when running prompts, queries, or combined sources in addition to entities. The run configuration dialog now updates expected item counts in real time as you change category and tag selections.

  • Citation Mining: Filter citation runs by category across prompts, queries, entities, or both. For citation prompts, the filter checks the category of the source entity or query that generated the prompt, while the run dialog updates item totals dynamically as you switch categories and tags.
11 May 2026

Content Optimizer is now available across accounts, and Citation Mining adds provider filtering.

Content Optimizer is now open to all property members, featuring a redesigned Rank Factors view that highlights positive and negative ranking influences across runs. Citation Mining also allows you to select specific providers before launching a grounded search.

  • Content Optimizer: Access to Content Optimizer is now open to all property members rather than restricted to admin and team tiers, subject to monthly account quotas. You can now start optimisation runs directly from the property dashboard.
  • Content Optimizer: The Taxonomy view has been renamed to Rank Factors and now includes Positive and Negative tabs. These tabs detail which claims and factors consistently improved or lowered rankings across test runs.
  • Citations: You can now select which grounded AI providers to include when launching Citation Mining. The estimated cost and credit usage update automatically as you select or deselect providers.
10 May 2026

AI visibility tracking is now included in reports, alongside inline property renaming and archiving.

You can now track brand visibility scores and mention trends over time in property reports. The properties list also supports quick inline renaming, property archiving, and instant tag and category assignments.

  • Reports: Review AI visibility data in a dedicated report section. The tables show brand mention counts, share of voice, average rankings, and historical score trends for owned brands.
  • Properties: Rename properties directly from the properties list using the inline edit button. Property owners can also archive inactive properties to clear them from active tracking.
  • Tags and Categories: Add or remove tags and categories directly within data tables without waiting for full page reloads.
  • Citations: Track citations and source URLs from Claude search responses alongside existing search providers.
  • Treewalker: Review and select discovered entities manually after memory probe sessions instead of having every discovered item automatically added to your property.
10 May 2026

Add detailed entity tracking views, Google Search Console snapshots, and search query intent classification.

You can now inspect detailed visibility trends and individual AI probe responses for tracked entities, review historical traffic and top search queries from Google Search Console, and categorise search queries using custom intent taxonomies.

  • Tracking: Drill into individual tracked entities to inspect historical visibility scores, daily mention and citation share trend charts, top cited URLs, and recent model responses filtered by AI provider. Click through to any individual probe response to review the exact prompt, full model response text, extracted brand mentions, and grounding citations.
  • Google Search Console: Review an organic search performance snapshot featuring a 16-month click trend chart, device and country breakdowns, and tables for top queries and landing pages with clicks, impressions, click-through rates, and average rank positions.
  • Intent Classification: Classify search queries imported from Google Search Console or citation fan-out into categories using tracked entities or custom label sets. Use the Taxonomy Designer to generate label sets with AI, load preset taxonomies, or create and manage custom classification labels manually.
21 March 2026

Launch of the Auxy AI search visibility platform.

Auxy is now available, enabling users to monitor brand mentions, track citations, evaluate relevance, and test snippet optimisations across AI models.

  • Associations: Run Entity-to-Brand, Brand-to-Entity, and Query-to-Brand probes to discover how AI models connect brands to topics and search terms.
  • Relevance: Measure how relevant AI models consider owned brands for specific queries or entities using repeated sampling.
  • Citations: Extract and analyse web citations from grounded AI responses to see which domains and URLs appear most frequently.
  • Optimizer: Test and iteratively refine content snippets against competing search results with real-time rank tracking and content briefs.
  • Settings: Manage tracked brands, entities, categories, queries, tags, target locations, AI models, and team member access.
  • Export: Download CSV reports of association scores, citation data, queries, entities, and brand lists.
  • Properties: Add and monitor multiple website domains, track overall run history, and onboard new properties using a setup wizard.