Projected clicks if each query moved to rank #N and converted at the site-average CTR for that position — impressions times the curve, disregarding current over- or under-performance. Click a Δ header to sort by that column's gain. Click a query to reveal its URL.
| Query | Position | Clicks | 1UP | Δ 1UP | If #1 | Δ ↓ | If #2 | Δ | If #3 | Δ | If #4 | Δ | If #5 | Δ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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|
3 | 359 | 2,694 | +2,335 | 2,694 | +2,335 | 2,694 | +2,335 | 2,694 | +2,335 | 2,694 | +2,335 | 2,694 | +2,335 |
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|
1 | 140 | 140 | 0 | 251 | +111 | 251 | +111 | 251 | +111 | 251 | +111 | 251 | +111 |
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|
2 | 43 | 77 | +34 | 77 | +34 | 77 | +34 | 77 | +34 | 77 | +34 | 77 | +34 |
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2 | 301 | 316 | +15 | 316 | +15 | 316 | +15 | 316 | +15 | 316 | +15 | 316 | +15 |
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|
1 | 179 | 179 | 0 | 157 | -22 | 157 | -22 | 157 | -22 | 157 | -22 | 157 | -22 |
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1 | 710 | 710 | 0 | 554 | -156 | 554 | -156 | 554 | -156 | 554 | -156 | 554 | -156 |
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1 | 3,721 | 3,721 | 0 | 3,512 | -209 | 3,512 | -209 | 3,512 | -209 | 3,512 | -209 | 3,512 | -209 |