[[Apple]] Best for iOS, ecosystem integration, long support, and resale value.
[[Samsung]] Strong Android choice with premium displays, versatile cameras, foldables, and broad pricing.
[[Google]] Pixel phones excel at photography, clean Android software, and AI features.
[[Motorola]] Good budget and midrange value, including stylish foldable options.
[[OnePlus]] Known for fast performance, rapid charging, and competitive flagship pricing. ([counterpointresearch.com](https://counterpointresearch.com/en/insights/us-smartphone-market-share?utm_source=openai))