Entities
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27
Runs
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12
Mentions
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73
Citations
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8
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Strategic Gap Analysis i
Compares your brand's objectives against all measured data (ARC associations, treewalker memory, GSC traffic, citations) to identify strengths, weaknesses, and gaps.
Data Pack
Objectives
Your stated business priorities, positioning, and guardrails
Entities & Brands
All entities and brands tracked in this property
Associations
Entity-to-brand associations from ARC runs
Relevance Scores
Brand relevance scores across tracked categories
Citations
Source citations and domain mentions from AI responses
Treewalker
AI memory recall — what models remember about your brand unprompted
Brand Perception
Verbatim per-platform statements AI made about your brand during tracking
GSC Data
Top queries and pages from Google Search Console (12 months)
Query Gaps
Probe queries with zero matching organic traffic
Optimizer Insights
Cross-run analysis of winning snippets and rank improvements