| # | Concept | Mentions | Models | Brands |
|---|---|---|---|---|
| 1 | Allen wrench | 10 | 1 | 1 |
| 2 | Billy bookcase | 10 | 1 | 1 |
| 3 | Flat-pack furniture | 10 | 1 | 1 |
| 4 | Swedish meatballs | 10 | 1 | 1 |
| 5 | Blue and yellow logo | 7 | 1 | 1 |
| 6 | DIY assembly | 6 | 1 | 1 |
| 7 | Maze-like store layout | 6 | 1 | 1 |
| 8 | Lingonberry jam | 5 | 1 | 1 |
| 9 | Showrooms | 5 | 1 | 1 |
| 10 | Affordable home goods | 3 | 1 | 1 |
| 11 | Swedish product names | 3 | 1 | 1 |
| 12 | Affordable prices | 2 | 1 | 1 |
| 13 | Blue and yellow | 2 | 1 | 1 |
| 14 | Maze-like showrooms | 2 | 1 | 1 |
| 15 | Maze-like stores | 2 | 1 | 1 |
| 16 | Mini pencils | 2 | 1 | 1 |
| 17 | Self-assembly | 2 | 1 | 1 |
| 18 | Sweden | 2 | 1 | 1 |
| 19 | BLÅHAJ plush shark | 1 | 1 | 1 |
| 20 | Blue and yellow bags | 1 | 1 | 1 |
| 21 | FRAKTA blue bag | 1 | 1 | 1 |
| 22 | Frakta blue bags | 1 | 1 | 1 |
| 23 | Hard-to-pronounce names | 1 | 1 | 1 |
| 24 | Lingonberry juice | 1 | 1 | 1 |
| 25 | Little pencils | 1 | 1 | 1 |
| 26 | Paper tape measures | 1 | 1 | 1 |
| 27 | Showroom displays | 1 | 1 | 1 |
| 28 | Tiny pencils | 1 | 1 | 1 |
| 29 | Wordless assembly instructions | 1 | 1 | 1 |
| # | Brand | Score | Mentions | Share % |
|---|---|---|---|---|
| 1 | IKEA |
|
425 | 4.41% |
| 2 | West Elm |
|
180 | 1.87% |
| 3 | Pottery Barn |
|
169 | 1.75% |
| 4 | Crate & Barrel |
|
160 | 1.66% |
| 5 | Herman Miller |
|
87 | 0.90% |
| 6 | CB2 |
|
73 | 0.76% |
| 7 | Ashley Furniture |
|
69 | 0.72% |
| 8 | OXO |
|
67 | 0.70% |
| 9 | Rubbermaid |
|
62 | 0.64% |
| 10 | mDesign |
|
47 | 0.49% |
| 11 | Umbra |
|
44 | 0.46% |
| 12 | Steelcase |
|
44 | 0.46% |
| 13 | Knoll |
|
43 | 0.45% |
| 14 | Ethan Allen |
|
41 | 0.43% |
| 15 | Restoration Hardware |
|
40 | 0.41% |
| 16 | Yamazaki Home |
|
39 | 0.40% |
| 17 | ClosetMaid |
|
37 | 0.38% |
| 18 | Target |
|
36 | 0.37% |
| 19 | Anthropologie |
|
36 | 0.37% |
| 20 | iDesign |
|
35 | 0.36% |
| 21 | Simplehuman |
|
34 | 0.35% |
| 22 | Article |
|
34 | 0.35% |
| 23 | The Container Store |
|
34 | 0.35% |
| 24 | Vitra |
|
34 | 0.35% |
| 25 | Muji |
|
34 | 0.35% |
| 26 | Amazon |
|
34 | 0.35% |
| 27 | Sterilite |
|
34 | 0.35% |
| 28 | Wayfair |
|
33 | 0.34% |
| 29 | Kohler |
|
33 | 0.34% |
| 30 | Sauder |
|
31 | 0.32% |
| 31 | Williams Sonoma |
|
31 | 0.32% |
| 32 | Room & Board |
|
31 | 0.32% |
| 33 | Apple |
|
31 | 0.32% |
| 34 | KitchenAid |
|
30 | 0.31% |
| 35 | Joseph Joseph |
|
30 | 0.31% |
| 36 | Le Creuset |
|
29 | 0.30% |
| 37 | Elfa |
|
29 | 0.30% |
| 38 | La-Z-Boy |
|
29 | 0.30% |
| 39 | Patagonia |
|
28 | 0.29% |
| 40 | Pottery Barn Kids |
|
27 | 0.28% |
| 41 | Cuisinart |
|
25 | 0.26% |
| 42 | SimpleHouseware |
|
24 | 0.25% |
| 43 | Walmart |
|
24 | 0.25% |
| 44 | Villeroy & Boch |
|
24 | 0.25% |
| 45 | Whitmor |
|
24 | 0.25% |
| 46 | Honey-Can-Do |
|
24 | 0.25% |
| 47 | Muuto |
|
23 | 0.24% |
| 48 | Microsoft |
|
23 | 0.24% |
| 49 | Melissa & Doug |
|
23 | 0.24% |
| 50 | Samsung |
|
23 | 0.24% |
| # | Brand | Score | Mentions | Share % |
|---|---|---|---|---|
| 1 | IKEA |
|
425 | 4.41% |
| 2 | West Elm |
|
180 | 1.87% |
| 3 | Pottery Barn |
|
169 | 1.75% |
| 4 | Crate & Barrel |
|
160 | 1.66% |
| 5 | Herman Miller |
|
87 | 0.90% |
| 6 | CB2 |
|
73 | 0.76% |
| 7 | Ashley Furniture |
|
69 | 0.72% |
| 8 | OXO |
|
67 | 0.70% |
| 9 | Rubbermaid |
|
62 | 0.64% |
| 10 | mDesign |
|
47 | 0.49% |
| 11 | Steelcase |
|
44 | 0.46% |
| 12 | Umbra |
|
44 | 0.46% |
| 13 | Knoll |
|
43 | 0.45% |
| 14 | Ethan Allen |
|
41 | 0.43% |
| 15 | Restoration Hardware |
|
40 | 0.41% |
| 16 | Yamazaki Home |
|
39 | 0.40% |
| 17 | ClosetMaid |
|
37 | 0.38% |
| 18 | Anthropologie |
|
36 | 0.37% |
| 19 | Target |
|
36 | 0.37% |
| 20 | iDesign |
|
35 | 0.36% |
| 21 | Sterilite |
|
34 | 0.35% |
| 22 | The Container Store |
|
34 | 0.35% |
| 23 | Article |
|
34 | 0.35% |
| 24 | Vitra |
|
34 | 0.35% |
| 25 | Amazon |
|
34 | 0.35% |
| 26 | Muji |
|
34 | 0.35% |
| 27 | Simplehuman |
|
34 | 0.35% |
| 28 | Wayfair |
|
33 | 0.34% |
| 29 | Kohler |
|
33 | 0.34% |
| 30 | Apple |
|
31 | 0.32% |
| # | Brand | Unique Items | Total Mentions |
|---|---|---|---|
| 1 | IKEA | 30 | 100 |
| # | Brand | Score | Mentions | Share % |
|---|---|---|---|---|
| 1 | IKEA |
|
100 | 100.00% |